Learning and understanding Western purchasing strategies
We have developed this strategic seminar program specifically for Chinese Sales/ Marketing Executives and Managers.
The objective of this seminar is to assist Chinese businesses in the development of a competitive advantage through the understanding of the strategies, practices and tactics of Western buyers.
This program will allow you to gain a stronger and more confident position around the negotiating table whilst at the same time strengthening your company’s relationships with Western clients.
The seminars:
The one-day seminars will be complimented by a practical workshop which will specifically focus on the strategy, practices and tactics of Western purchasing.
The outcome:
Participants will gain an insight into and understanding of Western purchasing strategy, practices and tactics, allowing them to secure new business and strengthen their relationships with existing customers.
The speakers:
Our purchasing experts are educated to Masters or PhD level with extensive international exposure. Having lived and work in different countries, the speakers are open minded with high cultural awareness and multi-lingual skills.
Language:
The first round of seminars will be delivered in English.
The Location:
The location is yet to be confirmed according to demand. The initial plan is to hold seminars in Hong Kong, Guangzhou, Beijing and Shanghai.
